As an increasingly cynical consumer (who works in advertising), more often than not I find myself asking “who cares?”.
All this “innovation” smells like desperation and a play for ad dollars instead of creating something useful and beneficial. It feels even more inauthentic when press releases talk talk to you in corporate speak: “an opt-in basis to understand your overall music personality”. If corporations are people, what language did they learn and is there a Rosetta Stone for it or Google Translate?
Instead of ignoring the message, I think the better solution is for us to actively say “no.” Even if it’s just under your breath, when you see things like this that don’t make sense or make things worse, say no (or fuck off, but that’s just me).
“Vevo is using our playlist engine to turn any Vevo play into a Vevo station that’s personalized based on your music tastes,” says Echo Nest CEO Jim Lucchese. “We can analyze your iTunes library on an opt-in basis to understand your overall music personality, and from there generate a customized Vevo channel using any seed artist or track.”
Vevo, Echo Nest Team For Personalized Music Video Recommendations Based On Your iTunes Library