If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush… I am a lousy copywriter, but I am a good editor.

David Ogilvy (via austinkleon)

I too am a lousy copywriter and great editor. 

(via notlikethecheese)

01/24/12 at 11:06am
64 notes
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    I too am a lousy copywriter and great editor.
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