And by easier, they mean impossible. The UX is a total cluster. 

curiositycounts:

Evernote launches Evernote Hello, which promises to make it easier to remember people.

“Remembering people is hard. It’s hard because the tools we use are at odds with how our brains actually work. We’re wired to tell stories. In order to recall the who, we also need the when, where and why. We need more than address books full of alphabetical lists. We need context.”